A-List Coach Foundations Plus

The A-List Business Mentoring Program for Coaches

If being asked for by name interests you,
then you have the makings of an A-Lister!

An A-Lister in Hollywood is no doubt a celebrity, but for our purposes
we are going to borrow one attribute of an A-Lister—-
they don’t have to audition anymore!
What we want for you is no more need to prove yourself
because your positive reputation for results precedes you.

IF THAT APPEALS TO YOU,
BUT…

You just finished your coach training
You are starting out on your own, but aren’t sure where to start to make coaching a business.
Heck, you might even have been at this for a while, but could use a fresh start and some business fundamentals to organize and strategize in a way to make your journey easier.

WE’VE GOT YOUR BACK!

Sadly, most training programs don’t focus on “the business side of the business” of coaching, so that’s where we come in.

After over 25 years with a successful six-figure business as a coach, Laura thought long and hard about why she’s made it as a coach when 82% of coaches close up shop, disappointed, after two years.

That’s why we’ve created FOUNDATIONS PLUS, the foundational course of The A-List Business Mentoring Program.

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Foundations Plus

Six-Month Curriculum
2 Group Sessions per Month

Coach’s Studio
4th week of the month
(for live rehearsal and application)

Private Facebook Group and Daily Business Day Messaging Support

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Month One: Quick Start Fundamentals

A-List Positioning from the Start – Attracting Clients Right Away
Articulating what you do quickly and effectively
The 20-minute sales call
Coaching Question Fine Tuning for more efficient sessions

Month Two: Identifying Clients and Services

Going deeper to identify your ideal client, how to serve them, and where to find them
Clarifying Fees and Creating Coaching Packages
Systems and Organization for the Solopreneur

Month Three: Overcoming Objections and Closing Sales

Intensive work on overcoming the most common objections

Practicing selling and closing until it becomes FUN!

Month Four: Mastering Networking

Knowing where to find leads
Be challenged in real time to have conversations and make sales
Working on what to say to grow your network
Systematizing, organizing, and planning your networking activities and practice-building

Month Five: Presenting – YOU

Visibility strategies
Social media, speaking, podcast guesting and more ways to become known
The four elements that form your marketing as a coach
The basics of the technology needed to make the impact you want to make

Month Six: Business Management

Tools, resources, policies, and procedures of a healthy and thriving coaching practice
Coach self-management
How to do it all and when not to
Your plan for growth

Once you have these lessons and strategies in your tool box, you’ll be on solid footing and feel more confident about gaining and serving clients, as well as creating a sustainable business.

There is Video Content and Handouts in our Training Vault, available to you at all times during the course.

2 Group Sessions per month

Thursday – 4th week of the month is The Coach’s Studio Day/Office Hours. Inspired by The Actor’s Studio, these sessions are for practicing sales calls, practicing your introduction, rehearsing a presentation and practicing overcoming objections with ease.

Faculty: Laura Berman Fortgang, MCC

Don’t PASS GO without the solid business FOUNDATIONS that will save you
expensive mistakes and a long learning curve.
We made the mistakes for you.
Learn from our wisdom and proven strategies by joining us.